The Quiet Power of Encouragement

Dear Leaders,

We’ve all experienced moments where a word of encouragement changed everything, moments when someone’s belief in us helped us push past doubt, try again, or take a leap we weren’t sure we were ready for. Encouragement is one of the most powerful tools we have as leaders, and yet, in the urgency of solving problems or achieving results, it’s easy to underestimate its importance. Recently, I reflected on the differences between encouragement and admonishment and reached this conclusion: Encouragement fosters progress. Admonishment points out problems. In our daily work to get things done, it’s easy to focus on completing our to-do list and overlook the opportunities we have to encourage others. As leaders, one of our main responsibilities is to build capacity in others, and encouragement can serve as the foundation for that. So why should leaders focus on encouraging others?

1. Encouragement builds trust. When people feel encouraged, they are more likely to take risks, admit mistakes, and try again. A simple, “You can do this,” can send a powerful message of belief in someone’s abilities. Encouragement strengthens effort, progress, and potential. When leaders genuinely encourage others, they focus on what is going well, which boosts inner motivation. This approach is key to inspiring others to persist through difficult tasks.
2. Encouragement builds a positive culture. When leaders center their communication around what’s possible rather than what can’t be done, they create a culture where others focus on success rather than complaints. Leaders who model encouragement help build a culture that centers on growth and mutual support, all while making others feel seen, valued, and heard, but also energized.
3. Encouragement recognizes the person, not just the problem. While admonishment highlights what’s wrong, encouragement emphasizes what can be done to move from problem to solution. It’s action-oriented and gives people space to learn without being defined by mistakes.

Leading with encouragement doesn’t mean neglecting challenges or avoiding essential feedback. How we deliver feedback is vital. When we emphasize encouragement, we create a culture where people are more inclined to take ownership, are receptive to growth, and feel connected to their work and each other.

This week, I encourage you to pause and notice someone’s effort, not just their results. Offer words that lift, not just correct. You might be surprised by how far this kind of leadership can go. Most importantly, ensure your encouragement is genuine and heartfelt, and remember to lead with courage, heart, soul, and from within.

Yours in Leadership,

Dr. Latoya Dixon